The business started 40 years ago due to Joanna’s love for art and dance, having family roots since her father was a teacher of European dances and she danced for many years. The desire for a correct, anatomic and flexible for dance movements shoe led to this venture, which paid back and year by year continually bettered. Working with professional and reputed dancers she perfected the dance shoe. Both shoes of traditional dances and ballet, Latin and jazz were perfected by people who mostly love art.

Thereafter she expanded along with her daughter in manufacturing dance costumes, thus completing anything regarding dance. Her name became known in the artistic circle both in Greece and in England, Italy, Russia, mainly through professional dancers who prefer her. She has collaborated for years with the national theater, the opera, the music hall, classical dance schools and clubs with several traditional dances, while her shoe business enthusiasts are several among the prominent actors of our country.